Product & Brand Designer

Designing simple, intuitive digital experiences.

I'm Abin, a designer focused on clarity over clutter. I’ve led the design of products used by millions worldwide, built high-performing UX teams


About

I believe good design disappears. Over the past several years, I’ve worked with early-stage startups and global enterprise brands to design products that feel obvious in hindsight-simple, honest, and built to last.

Currently, I lead UX efforts at Archer, driving initiatives like Advanced Search, Risk Dashboards, and the redesign of ArcherIRM.com. I manage a lean UX team in India while staying hands-on with day-to-day execution. Designing for complex enterprise workflows used globally has reinforced my core design philosophy: start with research and constraints, sketch broadly, and hone in on the fine details that make a product feel seamless.

Background & Education

  • Business Strategy: MBA candidate at IIM Nagpur

  • Design & Tech: Certified Usability Analyst (HFI) | BCA from MG University, Kerala

  • Technical Edge: Hands-on experience with HTML/CSS to bridge design and frontend execution.

Off the Clock

When I’m not designing, I’m usually playing club cricket, practicing photography, reading about typography, or out on a long walk with a notebook.

UI/UX DesignDesign SystemsBranding FigmaPrototyping

Selected Work

A mix of product design, branding, mobile application

Enterprise UX

Autonomous Surveillance Dashboard Redesign

Streamlining an AI-powered security platform to cut incident response time and unify a light/dark multi-modal interaction system.

Mobile App · UX Research

UGLI: The Movie App That Learns What You'll Love

A movie-recommendation app that studies a viewer's taste and mood to surface films they'll actually love, free of fake and paid reviews.

Branding

Archer: Visual Identity

A brand identity redesign for an integrated risk management platform, built on the philosophy of directed focus.

Design Leadership

Building Archer's India UX Team

Grew a 10+ person design team from the ground up and led a dashboard modernization that lifted customer NPS 40%.

Get in Touch

Currently open to freelance and full-time opportunities.