Product & Brand Designer
Designing simple, intuitive digital experiences.
I'm Abin, a designer focused on clarity over clutter. I’ve led the design of products used by millions worldwide, built high-performing UX teams
About
I believe good design disappears. Over the past several years, I’ve worked with early-stage startups and global enterprise brands to design products that feel obvious in hindsight-simple, honest, and built to last.
Currently, I lead UX efforts at Archer, driving initiatives like Advanced Search, Risk Dashboards, and the redesign of ArcherIRM.com. I manage a lean UX team in India while staying hands-on with day-to-day execution. Designing for complex enterprise workflows used globally has reinforced my core design philosophy: start with research and constraints, sketch broadly, and hone in on the fine details that make a product feel seamless.
Background & Education
Business Strategy: MBA candidate at IIM Nagpur
Design & Tech: Certified Usability Analyst (HFI) | BCA from MG University, Kerala
Technical Edge: Hands-on experience with HTML/CSS to bridge design and frontend execution.
Off the Clock
When I’m not designing, I’m usually playing club cricket, practicing photography, reading about typography, or out on a long walk with a notebook.
Selected Work
A mix of product design, branding, mobile application
Autonomous Surveillance Dashboard Redesign
Streamlining an AI-powered security platform to cut incident response time and unify a light/dark multi-modal interaction system.
UGLI: The Movie App That Learns What You'll Love
A movie-recommendation app that studies a viewer's taste and mood to surface films they'll actually love, free of fake and paid reviews.
Archer: Visual Identity
A brand identity redesign for an integrated risk management platform, built on the philosophy of directed focus.
Building Archer's India UX Team
Grew a 10+ person design team from the ground up and led a dashboard modernization that lifted customer NPS 40%.
Get in Touch
Currently open to freelance and full-time opportunities.